Resume

Brandon Burch

Creative Director

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SUMMARY

Brandon Burch is a multifaceted creative professional with deep expertise in media art and design, communication, content creation, and marketing strategy. In 2021, he established BMBurch, a Detroit-based multimedia group specializing in print, web, and graphic design solutions. The company addresses businesses’ evolving design needs in the digital age.

EXPERIENCE

Communications & Development Specialist | City of Clawson
(March 2024 – Present)
Manage the City of Clawson government website, social media pages, and e-mail notification services. Develop engaging social media content that resonates with residents, using trending family-friendly audio and hashtags (i.e., #ClawsonMI, #LittleCityWithABigHeart, #GoodMorningClawson) to boost algorithms and increase engagement. Initiate and manage a weekly “#GoodMorningClawson!” social media post every Thursday, featuring new images of Clawson landmarks to drive engagement, likes, impressions, and comments. Create an online shortcut guide and a New Resident Guide, providing quick access to city services, important contact numbers, and other essential information for new residents. Design a new city logo reflecting the city’s motto “Little City with a Big Heart” and develop a branding and identity guide, including official city colors, fonts, and proper usage of the city seal and logo. Develop an internal communication strategy sheet that outlines the communication duties and responsibilities of each city department. Create and launch the “Clawson Pulse” city newsletter, handling layout design, content curation, image capturing, and logo creation. Establish featured sections like “Neighbors in the News,” “Employee Spotlight,” and “Featured Civic Organization.” Design logos, poster displays, yard signs, and tri-fold brochures for the Infrastructure Improvement Bond campaign, providing clear and unbiased information to residents about the bond proposal.

Creative Director | BMBurch LLC
(January 2018 – Present)
Guide the creation and execution of innovative photography, videography, website development, and multimedia design projects for individual clients, small businesses, and event promotions across Metro Detroit. Leverage Adobe Creative Cloud Suite (Photoshop, Premiere Pro, Illustrator, InDesign) and Final Cut Pro for expert photo and video editing; utilize WordPress to develop dynamic websites. Manage and optimize social media platforms (Facebook, Instagram, Twitter) for clients by analyzing KPIs and social media insights, including demographics and peak viewer activity, to enhance marketing campaign effectiveness. Demonstrate the ability to work independently and collaboratively while effectively prioritizing and managing multiple projects under tight, concurrent deadlines. Develop comprehensive business media kits, such as for The Grounds Crew Company lawn service, contributing to a 20% increase in sales. Spearheaded strategic partnerships, including providing obituary services for Clora and Hutchison Funeral Homes during the COVID-19 pandemic.

Communications Lead | Stellantis (Fiat-Chrysler Automobiles)
(April 2015 – March 2024)
Drafted and edited news releases, fact sheets, social media content, and graphic design materials for internal and external communications at WTAP. Managed and directed photo shoots and video projects, covering company events by conducting interviews, capturing photos, and producing/editing videos. Led the planning and execution of events, including employee functions, manufacturing programs, and media drive initiatives. Coordinated executive interviews and spearheaded competitive research initiatives. Created instructional video content to support over 6,000 manufacturing employees, detailing Standard Operating Procedures (SOPs) to enhance safety and manufacturing outcomes in chassis, trim, and final assembly departments. Developed and produced photo and video content for the marketing launch of the Jeep® Wagoneer and Grand Wagoneer, with content distributed to major outlets including Car Buzz®, Car & Driver®, and J.D. Power®.

Community Relations Manager | The Grounds Crew Company
(June 2008 – October 2018)
Increased business revenue by 20% through the strategic design and distribution of U.S. Mail campaigns, seasonal email flyers, and door-to-door brochures promoting senior discounts. Utilized Adobe Photoshop, Illustrator, and InDesign to develop and produce high-quality print materials, contributing to the company’s marketing efforts. Managed customer accounts, overseeing balances and generating invoices using Microsoft Word, Outlook, and Excel. Strengthened the company’s brand identity by developing a unique website and designing a distinctive brand logo. Ensured seamless website functionality across multiple browsers and devices, proactively identifying and resolving issues to maintain a consistent and user-friendly experience.

EDUCATION

Master of Arts (M.A.)
Public Relations and Organizational Communication (2018)
Wayne State University

Bachelor of Arts (B.A.)
Media Arts and Studies (2015)
Wayne State University

• Honors and Activities: Dean’s List, Media Arts Equipment Room (MAER Team), WAYN Radio, #WayneWithPiquette Campaign, and Rising Scholars Program

Associate of Arts (A.A.)
Graphic Design (2012)
Henry Ford College