COMPANY

BMBurch is a multimedia digital and print design company. Established by the Brandon Burch and the Burch family in the Krainz Woods neighborhood of Detroit, Michigan. The BMBurch company was conventionally established on January 28th, 2021. As the leading group in multimedia and digital design, we continuously strive to service all of your creative business needs.

Brandon M. Burch is a Wayne State University graduate holding a Bachelor of Media Arts, and Master of Arts in Communication degree in Public Relations. Burch also procured an Associate of Arts in Graphic Design from Henry Ford College. A born leader that contains the drive and determination to succeed.


In Remembrance of
Dionne Burch-Caldwell
(1965 – 2020)

Resume

Brandon Burch

Creative Director

Phone: +1 (313) 451-0735
E-Mail: BMBurch@wayne.edu

EXPERTISE

UX/UI Design, Graphic Design, Video & Photography, Public Relations, Content Creation, Marketing Strategies, Social Media Marketing, Data Analysis, Front-End Web Development

Technical Skills: 

Microsoft Office Suite (Word, PowerPoint, SharePoint, Outlook, Excel, etc.), Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro, After Effects, XD, Dreamweaver, etc.) Final Cut Pro, WordPress, Canva, Shopify, HTML/CSS styles and JavaScript

SUMMARY

Brandon Burch is a multifaceted creative professional with deep expertise in media art and design, communication, content creation, and marketing strategy. In 2021, he established BMBurch, a Detroit-based multimedia group specializing in print, web, and graphic design solutions. The company addresses businesses’ evolving design needs in the digital age.

EXPERIENCE

Communications & Development Specialist | City of Clawson
(March 2024 – Present)
Manage the City of Clawson government website, social media pages, and e-mail notification services. Develop engaging social media content that resonates with residents, using trending family-friendly audio and hashtags (i.e., #ClawsonMI, #LittleCityWithABigHeart, #GoodMorningClawson) to boost algorithms and increase engagement. Initiate and manage a weekly “#GoodMorningClawson!” social media post every Thursday, featuring new images of Clawson landmarks to drive engagement, likes, impressions, and comments. Create an online shortcut guide and a New Resident Guide, providing quick access to city services, important contact numbers, and other essential information for new residents. Design a new city logo reflecting the city’s motto “Little City with a Big Heart” and develop a branding and identity guide, including official city colors, fonts, and proper usage of the city seal and logo. Develop an internal communication strategy sheet that outlines the communication duties and responsibilities of each city department. Create and launch the “Clawson Pulse” city newsletter, handling layout design, content curation, image capturing, and logo creation. Establish featured sections like “Neighbors in the News,” “Employee Spotlight,” and “Featured Civic Organization.” Design logos, poster displays, yard signs, and tri-fold brochures for the Infrastructure Improvement Bond campaign, providing clear and unbiased information to residents about the bond proposal.

Creative Director | BMBurch LLC
(January 2018 – Present)
Guide the creation and execution of innovative photography, videography, website development, and multimedia design projects for individual clients, small businesses, and event promotions across Metro Detroit. Leverage Adobe Creative Cloud Suite (Photoshop, Premiere Pro, Illustrator, InDesign) and Final Cut Pro for expert photo and video editing; utilize WordPress to develop dynamic websites. Manage and optimize social media platforms (Facebook, Instagram, Twitter) for clients by analyzing KPIs and social media insights, including demographics and peak viewer activity, to enhance marketing campaign effectiveness. Demonstrate the ability to work independently and collaboratively while effectively prioritizing and managing multiple projects under tight, concurrent deadlines. Develop comprehensive business media kits, such as for The Grounds Crew Company lawn service, contributing to a 20% increase in sales. Spearheaded strategic partnerships, including providing obituary services for Clora and Hutchison Funeral Homes during the COVID-19 pandemic.

Communications Lead | Stellantis (Fiat-Chrysler Automobiles)
(April 2015 – March 2024)
Drafted and edited news releases, fact sheets, social media content, and graphic design materials for internal and external communications at WTAP. Managed and directed photo shoots and video projects, covering company events by conducting interviews, capturing photos, and producing/editing videos. Led the planning and execution of events, including employee functions, manufacturing programs, and media drive initiatives. Coordinated executive interviews and spearheaded competitive research initiatives. Created instructional video content to support over 6,000 manufacturing employees, detailing Standard Operating Procedures (SOPs) to enhance safety and manufacturing outcomes in chassis, trim, and final assembly departments. Developed and produced photo and video content for the marketing launch of the Jeep® Wagoneer and Grand Wagoneer, with content distributed to major outlets including Car Buzz®, Car & Driver®, and J.D. Power®.

Community Relations Manager | The Grounds Crew Company
(June 2008 – October 2018)
Increased business revenue by 20% through the strategic design and distribution of U.S. Mail campaigns, seasonal email flyers, and door-to-door brochures promoting senior discounts. Utilized Adobe Photoshop, Illustrator, and InDesign to develop and produce high-quality print materials, contributing to the company’s marketing efforts. Managed customer accounts, overseeing balances and generating invoices using Microsoft Word, Outlook, and Excel. Strengthened the company’s brand identity by developing a unique website and designing a distinctive brand logo. Ensured seamless website functionality across multiple browsers and devices, proactively identifying and resolving issues to maintain a consistent and user-friendly experience.

EDUCATION

Master of Arts (M.A.)
Public Relations and Organizational Communication (2018)
Wayne State University

Bachelor of Arts (B.A.)
Media Arts and Studies (2015)
Wayne State University

  • Honors and Activities: Dean’s List, Media Arts Equipment Room (MAER Team), WAYN Radio, #WayneWithPiquette Campaign, and Rising Scholars Program

Associate of Arts (A.A.)
Graphic Design (2012)
Henry Ford College

Clients

Here are a few of our clients we’ve supported — and may continue to serve as their needs evolve.

Explore our Portfolio to discover both our commissioned and volunteer projects. Ready to collaborate? Connect with us today and let’s move your project forward!

Softwares

BMBurch is a digital and print multimedia group located in Detroit, Michigan. We provide the knowledge and experience required to create and update blogs, websites, and social media accounts suitable to the needs of our clients worldwide. Ranging from Web Development to Content Management Systems (CMS) and Customer Relationship Management (CRM) tools, our team of creators posses knowledge of the best tools in our industry and find the best ways to apply them to better your brand.

Let’s talk more about the tools we use and how we apply these tools for the benefit of our clients;

Adobe hosts a set of applications under their Creative Cloud service that assists designers in producing graphic design, video editing, web development, photography, etc. Adobe’s idea is to “change the world through digital experiences” and the company aims to bridge the gap between art and technology. It provides users with a cloud-based subscription model to its software with over 1.4 million subscribers.

  • Adobe applications such as; Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro are our top choice for most of our graphic design tasks.
  • Adobe is paired with tasks such as; print media, graphic design, vector-based logo design, event posters and flyers, obituaries, business cards, commercials, music videos, TV and film editing, etc.

Drupal is an open source Content Management System (CMS) written in PHP that provides back-end framework for 13% of the world’s most popular websites. With almost 2 million community members around the globe, Drupal is one of the largest free CMS platforms available to the public.

  • Drupal is one of BMBurch’s selected content management systems.
  • We’ve used this tool for knowledge management and business collaboration. Drupal is paired with industries such as; engineering, construction, health and medical, etc.

Final Cut Pro is a professional non-linear video production software published by Apple. Final Cut Pro is a Mac-based software that allows users to import and transfer video on to their hard drive for editing, rendering, and processing to a variety of extension formats.

  • Final Cut Pro is a ‘go-to’ application for video editing and production.
  • We’ve used this software to assist us in providing clients with top-notch videos in high definition 4K renderings. Final Cut Pro is paired with projects such as; parties and events, weddings, TV and film projects, and business commercials, etc.

Google Ads is an advertising platform which advertisers bid to display short ads, offers, product listings, and promotional videos online to web users. Ad services are presented under a ‘pay-per-click’ pricing model to it clients.

  • BMBurch uses Google Ads services to increase our clients website traffic within their budget.
  • Google Ads assists our clients businesses in becoming a top result on their Google search engine network. Their services also places our clients content on external websites, mobile applications, and video networks.

Google Analytics is a diagnostic service system that tracks and reports your website traffic from all of its online users. Through tracking data from our clients website traffic, we are able to determine; the demographics of their client base, how users spend their time browsing, and what their interests are with our clients business.

  • Google Analytics is a key tool in tracking the website data of our clients businesses.
  • When paired with Google Ads, clients can create online campaigns and goals through reviewing which of their website sections are performing well or performing poorly.

Microsoft Office is used to create documents, spreadsheets, and slideshows for general purposes. Office 365 is a productivity software that allows consumers to develop basic informational reports through word processing, data charts, and group presentations at a beginner, intermediate, and professional level.

  • Microsoft Office is primarily used to create presentations to our clients through applications, such as; Word, Excel, and PowerPoint.
  • Google Workspace (formerly known as G Suite) is used as the online accessible variation to Microsoft Office 365 applications. Being interchangeable with Office 365 filetypes, Workspace provides clients with the option to access our documents from any device with a Wi-Fi connection through cloud storage.

SalesForce is a cloud-based Customer Relationship Management (CRM) service that focuses on; customer service, application development, marketing, and analytics. SalesForce provides its clients the ability to easily resolve task management issues by connecting the dots from your company to company consumer base through their web-based services.

  • BMBurch uses products such as; Customer 360, SalesForce Platform, Experience Cloud, etc. for external collaboration portals to client businesses.
  • Through simplifying businesses online experiences, SalesForce helps clients easily engage with their online consumer-base.

Shopify is an e-commerce company allowing businesses to sell goods online from their platform. Over 1.5 million online businesses use Shopify, making it one of the largest e-commerce companies online. Shopify offers online businesses various methods of receiving payments, consumer marketing, and shipping consumer goods.

  • Shopify is a BMBurch recommended platform for clients who provide their consumers items of tangible merchandise.
  • Shopify allows its clients to manage the content and inventory of their stores through use of their iOS mobile Application Programming Interface (API) platform located in the App Store.

Wix is a software company that allows clients to build websites through simple ‘drag-and-drop’ options. Wix has over 160 million registered users on its platform under their free and premium packages, from over 100 countries around the globe.

  • Wix websites are built under the HTML5 markup language that is used for structuring content on the World Wide Web.
  • Their web site builder has multiple aspects and includes; in-platform applications, graphics, image galleries, font families, vector shapes, animations and other add-ons.

WordPress is an open source Content Management System (CMS) written in PHP and accommodated with MySQL database. WordPress also comes standard with valid HTML5, and Cascading Style Sheets (CSS) whos components are compatible in its design themes. Of the top 10 million websites on the World Wide Web, WordPress is used by over 40% of all website development platforms.

  • WordPress is BMBurch’s top choice when choosing a website design platform.
  • WordPress features various plug-ins, widgets, and web template components that provides clients with themes that improves the consumer experience for website visitors.